Seattle, WA – Alaska Airlines has announced plans to increase the number of first-class and Premium Class seats on its Boeing 737-800, 737-900ER, and 737-9 Max aircraft. This initiative will see more than 200 planes retrofitted, with work starting this fall and expected to conclude by summer 2026.
This strategic move aligns with a growing industry trend where premium seating outperforms standard coach options. Alaska Airlines reported an 8% year-over-year revenue increase for first-class and a 6% rise for extra-legroom seats in the second quarter, while overall revenue growth was at 2%.
"The decision to increase the number of first-class and Premium Class seats comes in response to growing demand from our valued guests," Alaska Airlines stated. "We understand that many travelers seek the added comfort and benefits of these classes, and we are committed to meeting this demand."
The retrofits will benefit elite members of Alaska's Mileage Plan frequent flyer program by providing more upgrade opportunities. For the 59 Boeing 737-800s, the first-class seating will increase from 12 to 16 seats, while the 30 extra-legroom seats will remain unchanged. Additionally, these aircraft will feature new seatback device holders with built-in cup holders in both economy and first-class cabins. The retrofits for these planes are scheduled to start in early 2025 and finish by summer 2026.
For the 79 Boeing 737-900ERs and 80 Boeing 737-9 Max planes, the first-class seat count will remain at 16, but the extra-legroom seats will increase from 24 to 30. The 737-900ERs will undergo retrofits from this fall through next summer, with the 737-9 Max modifications beginning next spring and concluding by summer 2026. The 737-900ERs will also receive an interior refresh, including the addition of device holders in the main cabin.
This expansion reflects Alaska Airlines' commitment to enhancing passenger comfort and catering to the increasing demand for premium travel experiences.
