Wonderful Copenhagen, the tourism board for Denmark’s capital, is launching a creative contest for U.S.-based fans of the iconic Danish butter cookie tin, inviting them to showcase their unique uses for the beloved tin. With nostalgia rooted in its blue, countryside-themed design, the tin is commonly repurposed in American households as a storage or keepsake container. Now, participants can share their personal take on this tradition for a chance to win a cultural trip to Copenhagen in March 2025.
Grand Prize Details
Winners will receive an all-expenses-paid trip for two to Copenhagen, including:
- Round-trip flights to Copenhagen
- A four-night stay at the prestigious 5-star Nimb Hotel, located in Tivoli Gardens, one of the world’s oldest amusement parks
- A culinary experience at Alchemist, a two-Michelin-starred restaurant that blends art and gastronomy in theatrical presentations
- Copenhagen Cards providing access to over 80 museums and attractions, as well as free public transportation throughout the Capital Region
How to Enter
To participate, entrants must post their repurposed Danish butter cookie tin on Instagram or Facebook, sharing its story or function, from creative storage solutions to artistic reinventions. Each entry should include a personal story, use the hashtag #tintocph, and tag @VisitCopenhagen. Submissions will be evaluated on creativity, storytelling, and originality.
Key Dates
- Contest Start: October 25, 2024, at 12:00 a.m. PT
- Entry Deadline: November 22, 2024, at 11:59 p.m. PT
- Travel Dates for Prize: March 2025
The campaign celebrates Copenhagen’s cultural richness and modern appeal beyond the traditional butter cookie, in a city known for its forward-thinking architecture, design, and sustainability. "Copenhagen has a rich history symbolized by our famous cookie tin — but it’s a vibrant cultural hub where creativity meets modern design," said Rikke Holm Petersen of Wonderful Copenhagen.
More details on the contest are available at Visit Copenhagen’s website HERE.
