Frontier Airlines, known for its unbundled pricing and aggressive ancillary product pricing, revised its strategy on May 17 to align more with traditional U.S. carriers. The airline now offers three bundled fare options: Basic, Economy, and Business, aimed at making it easier and cheaper for customers to select desired services. This move, led by CEO Barry Biffle, aims to appeal to a wider range of flyers and improve customer satisfaction.

Frontier Airlines has announced a new version of its GoWild! Pass, offering unlimited flights for a fixed price. The pass, priced at $299 for the upcoming fall and winter travel seasons, is the latest in a series of all-you-can-fly passes the airline has offered since its introduction last year.