Hyatt Hotels Corp. has announced a strategic alliance with Under Canvas, integrating the glamping brand's 13 outdoor resorts into its World of Hyatt loyalty program. This partnership allows members to book stays at Under Canvas locations and the luxury Ulum Moab through Hyatt's booking channels, earning and redeeming World of Hyatt points in the process.

Hyatt Hotels Corp. has launched its latest brand, Hyatt Vivid, to cater to a younger, price-conscious demographic seeking luxury all-inclusive experiences. This adults-only concept, developed in 2021, aims to fill a gap in Hyatt's Inclusive Collection, which currently features ten brands primarily positioned at the higher end of the market.

Hyatt has introduced its latest addition in Tulum, Mexico, with the inauguration of an adults-only, all-inclusive resort named Secrets Tulum Resort & Beach Club. This comes as Tulum witnesses a surge in popularity, transforming from a tranquil resort town to a luxury hotspot.